Tap into New Markets Using Dog-Friendly Passports

Why Dog-Friendly Passports Work

Pet ownership has risen over the last few years, with millions of dog owners looking for new, pet-friendly activities. Creating a dog-friendly passport can position your destination as a go-to spot for dog lovers, providing them with an easy way to explore dog-friendly parks, dog-friendly wineries and restaurants, as well as pet-focused events. Your passport will provide a curated guide to experiences dog owners can enjoy with their pets, offering convenience and fun on one easy-to-use platform. 

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Pet-friendly audiences are very passionate. Pet owners are often willing to travel farther and spend more when their pets are welcomed. By launching a dog-friendly passport, you’re utilizing an excellent opportunity to appeal to travelers with pets who may not have otherwise considered your destination. [reference|

Attracting the Dog-Loving Demographic

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You will need to create a marketing strategy for the pet-friendly travel audience. Around your passport launch, host pet-related events or activities to encourage purchases or sign-ups.

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You should also promote the dog-friendly passport through targeted social media campaigns showcasing happy pets and their owners exploring your destination. On social media you also have the opportunity to partner with local influencers or pet bloggers to spread the word and generate excitement and buzz. 

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Additionally, we recommend collaborating with local pet businesses and sponsors to showcase passport holders' exclusive discounts and deals. This can be achieved through strategies such as intentionally placing print collateral in featured locations and relevant areas around your destination.

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Finally, on your website, showcase incentives like savings, and/or the opportunity to earn points and win personalized passport-themed items like tote bags, leashes, dog bowls, t-shirts and more.

Building a Dog-Friendly Mobile Passport

In your passport, you have the opportunity to include everything from free treats at dog-friendly cafes to discounted grooming services at local pet stores. You can also feature exclusive promotions at nearby hotels that welcome pets, appealing to travelers with pets who may not otherwise choose your recommended hotels. You’ll be increasing foot traffic to local businesses, as well as creating memorable, pet-friendly experiences that keep visitors coming back.

Unlock New Marketing Opportunities

Attract new visitors and build stronger relationships with local businesses. Open up to a market that's always looking for destinations that welcome their best friends. 

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Ready to build your dog-friendly mobile passport? Reach out to our team to get started or pop-in to Experience Builder and get your passport built in as little as 1 hour.

New to Bandwango and interested in building a dog-friendly mobile pass using Experience Builder? Click here to book a demo today!