Boost Your Digital Pass Success with Bandwango Marketing Services

Effective Marketing is Essential for Pass Success.

Whether you’re new to digital passes or a seasoned pro, marketing plays a pivotal role in driving sign-ups, increasing redemptions, and ensuring the long-term success of your pass. With our Marketing Services, we help you implement proven strategies across paid ads, social media, content creation, and more to achieve the best results possible.

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Why Market Your Pass?

Marketing is a major factor that can differentiate between a successful digital pass and one that doesn’t see the traction it deserves. Here's why strategic marketing is so critical for your pass’s success:

1. Maximize awareness: Marketing is the key to getting your pass in front of the right audience. Without promotion, your pass might go unnoticed, limited sign-ups and missing out on potential revenue. Strategic marketing ensures your pass is visible across various channels, expanding your reach and attracting more users.
2. Drive targeted engagement: effective marketing not only boosts pass metrics, but ensures you’re connecting with the right people. By using strategic ads, content, and messaging, you can target specific demographics, resulting in more relevant sign-ups, higher quality engagement, and long-term retention.
3. Create long-term value: when you market your pass well, you're building lasting relationships with visitors and encouraging more visits over time. Strategic campaigns can help reinforce your destination’s value, keeping your audience engaged year-round, driving repeat visits, and ensuring consistent pass renewals.

We’ve consistently seen that passes with strong marketing efforts outperform those that don't.

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Let the Numbers Speak for Themselves: Top Case Studies

Here are a few examples of how effective marketing strategies can drive success.

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West Virginia’s Waterfall Trail

The West Virginia Waterfall Trail is a great example of how integrated marketing can drive digital pass success. By using a combination of on-site QR codes, a well-designed landing page, and printed materials at visitor centers, they achieved over 100,000 check-ins, making it one of Bandwango’s most checked-in passes to date.

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Visit Detroit’s Pizza Pass

Visit Detroit focused their efforts on earned media, turning The Detroit Pizza Pass into a nationwide sensation. Their coverage generated over 100 million impressions from media outlets like Fox News and the New York Post. The pass not only celebrated Detroit’s pizza culture but also drove hundreds of visitors into local businesses, boosting community engagement and economic impact.

Read more here.

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VisitPITTSBURGH’s KidsBURGH Pass

VisitPITTSBURGH revamped their KidsBURGH Pass executing varied yet strategic marketing campaigns, including influencer partnerships, targeted digital ads, and engaging social media content. This multi-channel approach drove a 223% increase in downloads year-over-year.

‍Read more here.

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What Bandwango’s Marketing Services Offer

We know that not every team has the bandwidth to manage a marketing strategy, which is where we come in. With Bandwango Marketing Services, you can leverage our expertise to create a marketing strategy that drives results.

We offer a comprehensive list of services, from paid advertising and organic social media management to email campaigns, content creation, and design services. Our services are fully customizable, so whether you need help with a single project or need ongoing campaign support, they’re designed to help you drive sign-ups, boost engagement, and ensure your pass gets the visibility it deserves.

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Ready to amplify your digital pass’s reach and impact? Reach out to our team.