Leveraging Print Collateral to Drive Conversions

Why Print Collateral Still Matters

Print collateral offers something tangible and memorable. When visitors or locals come across well-designed brochures, posters, or flyers in key locations, they are reminded of what your destination or organization has to offer. Print materials stand out in a world filled with online ads, creating a lasting impression that can lead to conversions.

Maximizing the Impact of Print Collateral

Where should I place my print collateral?:

At a minimum, you should ensure that your mobile passports' printed materials are placed at the locations featured in the advertised passport. These locations are already key touchpoints for your audience, making them ideal spots to promote your pass.

To take things further, consider placing your print collateral around your destination, in additional high-traffic, relevant locations like cafes, libraries, shops, or local attractions where people are more likely to sign up for the passport. The more strategic you are with placement, the more opportunities you create for landing page visits, and in turn, conversions.

How do I tie print collateral into digital conversions for my mobile passport?:

Print collateral works best when it's integrated with your digital strategy. One of the most impactful ways to bridge the gap between print and digital is by incorporating QR Codes. With QR codes leading directly to your passport landing page, anyone walking by has the opportunity to become a passholder instantly, and by using unique QR codes for different pieces of collateral, you can track which specific materials—like posters or coasters—are driving the most sign-ups.

QR codes can also provide valuable tracking opportunities, allowing you to measure the success of various locations, helping you refine your strategy and optimize your placements. For example, you may discover that Charles Coffee Shop generates more interest than the local tea room, giving you insights into where your audience is most engaged.

Make Print Collateral Part of Your Strategy

Print collateral may be traditional, but when combined with modern tools like QR codes, it becomes a powerful driver of digital conversions. Be sure that your print materials are well-placed and easy to interact with and you’ll be able to reach more people, drive engagement, and turn casual encounters into long-lasting connections through your mobile passport.