Reading and Utilizing Your Bandwango Reporting Data

‍Unlocking the Power of Your Reporting Dashboard

Check-Ins and Venue Redemptions

Track the number of times passholders check-in at participating locations using the Check-Ins report, or check out the venue redemptions report to see where passholders are redeeming the most offers.

How to Utilize This Data: Identify high-performing locations and offers, then spotlight them in your promotions to boost engagement and awareness for potential passholders.

Locations and Geographic Insights

View check-in and redemption activity by location by checking out the Passholder Geographics report. Zoom in to see by state and city!

How to Utilize This Data:: Use this to optimize placement of participating businesses and adjust campaigns for underserved areas.

Advertising Metrics

Monitor how many passholders viewed and clicked on your ads with a Mobile Ads report.

How to Utilize This Data: Evaluate the effectiveness of your ad campaigns, refine your messaging, and allocate resources to the channels driving the most engagement. (Additional physical marketing material, social media spotlights, and landing page highlights to draw in even more attention!)

Pass Performance

Get an overview of pass usage, including the number of passes that are active, unused, completed, or expired through the Pass Performance report.

How to Utilize This Data: Identify where passholders drop off in their journey and implement strategies to encourage continued engagement, like reminder messages or exclusive incentives for unused passes.

Demographic Data

Gain insights into passholder zip codes and other custom fields captured during sign-up using the Customer Marketing Opt-In report.

How to Utilize This Data: Tailor your messaging to key demographics and highlight your program’s value to stakeholders.

Turning Data Into Actionable Insights

‍Analyze Trends: Look at patterns in check-ins and redemptions over time to understand seasonality and peak periods.

Optimize Marketing Campaigns: Use ad data to identify what resonates with your audience and amplify successful strategies.

Report Success to Stakeholders: Share detailed reports on usage data, advertising performance, and passholder demographics to demonstrate ROI and program impact.
‍

Your Bandwango dashboard has plenty of insights ready to help you make informed decisions and maximize the value of your programs. Dive into your reports and start transforming data into actionable strategies!

‍

Having trouble accessing your reporting dashboard or reading your data? Reach out to our team at success@bandwango.com