Gifting Campaigns for Paid Passes: 2024 Guide

Along with your mobile pass, leveraging features like affiliate links, promo codes, and Facebook pixel tracking, destinations can increase sales, enhance visibility, and make it simple for locals and visitors to gift unique experiences this fall and winter.

Why Experience Gifts Are a 2024 Must-Have

The holiday season consistently sees a rise in demand for experiences over physical gifts: 

2024 Holiday Spending Insights

• 16% Increase in Experience Spending: In 2024 consumers are planning to spend 16% more on experiences like holiday events and experences this year, while spending on gifts is projected to decrease by 3%. (Food Industry Executive)‍
• Roughly 1-in-3 respondents plan to buy for a significant other (38%) or their children (32%) plan to gift them an experience
  • Among those gifting experiences, top experiential gifts include entertainment (59%), travel (54%) and food and drink (49%) related experiences.
  • This increases with a gift exchange between friends, with 69% preferring to share a fun experience or trip over a traditional exchange. (Amex Trendex)

These numbers reflect a shift toward convenience and the value of memory-making gifts, positioning Bandwango’s experience as the ideal holiday purchase.

Gifting Campaign Tools: Making the Season Bright

With Experience Builder and Bandwango’s versatile back-end, setting up a successful gifting campaign for paid passes is easier than ever. Here’s how Bandwango partners have maximized these features:

• Affiliate Links – Track sales directly back to specific partners or influencers with Bandwango’s advanced affiliate link tracking. This powerful tool goes beyond standard UTM codes, providing real-time data on referrals right in your dashboard.
• Promo Codes – Everyone loves a good holiday deal! Work with the Partner Success team to determine the best promotional offer for your campaign. Once set up, your promo codes can be tracked in your dashboard, letting you see the direct impact on sales.
• Facebook Pixel – Retarget users who may have abandoned their carts with a well-timed promo code, or capture last-minute shoppers by targeting those who previously interacted with your experience pass page.

Partner Support at Every Step

With Bandwango’s Experience Builder, destinations can now create and launch campaigns faster than ever. And our Partner Success team is here to support you through each stage, whether you’re setting up an initial campaign or looking to fine-tune.

Ready to start your gifting campaign? Reach out to our Partner Success team at success@bandwango.com to learn how you can make the most of Experience Builder this holiday season.