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Drive Traffic this Fall with Easy-to-Create Digital Passes

Seasonal passes are a great way to engage visitors during fall, offering curated experiences that highlight what makes the season special. With Experience Builder, businesses and destinations can easily set up both free and paid passes, driving traffic to local attractions and events. Read on to discover some fall pass ideas you can start creating today.
Kaitlyn Eady
September 24, 2024
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 min read

Why Seasonal Passes Matter

Seasonal passes help organize and promote fall experiences, whether it’s about local businesses, events, or outdoor activities. With fall being a popular time for local exploration and events like beer trails or festivals, a savings or check-in challenge pass gives visitors an incentive to explore multiple places with opportunities to save and earn prizes. 

Celebrate Fall with Curated Experiences

Fall foliage, cozy cafes, and local events are what make autumn special, and a seasonal pass brings them all together. Imagine your visitors hopping between leaf-peeping destinations, breweries, and art studios while earning rewards or unlocking special deals. This is exactly what a well-designed fall pass can do.

For instance, the Crisp Days & Cozy Nights Trail in Downtown London is a free fall experience where visitors can explore hidden gems and check in via GPS at participating locations to earn points and win Downtown Dollars. It’s simple for people to participate, and businesses benefit from the additional exposure and foot traffic. Meanwhile, an event like the Willcox Wine Fall Festival offers a paid experience, where attendees can join exclusive wine tastings and events. Both types of passes give users options, catering to different preferences and budgets.

Easy Creation with Experience Builder

With tools like Experience Builder, creating a seasonal pass becomes a breeze. You can:

Highlight Local Attractions – Use the mobile pass to direct visitors to your selected locations and activities whether that be fall foliage viewing, the best places to grab some seasonal treats, or craft beer locations!

Customize Rewards – Let participants earn points as they check in at each destination, whether for a fall coffee or a scenic lookout.

Promote Seasonal Events – Whether it’s a fall market, local tours, or food festivals, you can tie events directly to the pass, encouraging more participation and engagement.

Offer Passholder Savings – Provide exclusive savings to visitors and locals at participating businesses, encouraging them to explore and support local establishments.

Get Started Today with One of These Eight Fall Pass Ideas

Fall is a season that encourages Indulgence and exploration. With the ease of Experience Builder, it’s possible to create fall passes that celebrate everything the season has to offer. Create a fall passport today using of our eight examples below:

  • Pumpkin Patch & Cider Trail where you guide passholders to the best pumpkin patches and cider mills in the region with offers at each stop.
  • Fall Festival Passport that highlights any local fall festivals, fairs, and markets, encouraging foot traffic to these events.
  • Scenic Fall Hiking Trail where you showcase the best hiking trails for fall foliage.
  • Haunted House or Ghost Tour Trail giving users access to haunted houses, ghost tours or local halloween attractions.
  • Autumn Harvest Farm & Market Passport promoting local farms and markers where users can experience local fall produce from apples to squash.
  • Fall Wine Trail featuring local vineyards and wineries offering wine tasting and vineyard tours.
  • Coffee & Hot Chocolate Trail highlighting cozy coffee shops offering seasonal drinks
  • Fall Family Fun Passport focused on family-friendly actives such as hayrides, corn mazes, or fall fairs.

Whether your guests are sipping pumpkin lattes or enjoying a wine tasting, a seasonal pass will ensure that their fall is filled with memorable experiences.

Ready to build your seasonal pass and make this fall unforgettable? Create a pass using our list above or reach out to our team to start brainstorming unique ideas that resonate even more with your audience.

New to Bandwango and Interested in building a seasonal mobile pass using Experience Builder? Book a demo today!

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