An easier way for destinations to measure economic impact

Joe, who recently moved to Tucson, receives a flyer from Visit Tucson. The flyer’s QR code launches a pass with discounts in the Mercado District, an area he hasn’t explored.

Joe drives to the district where his pass gets him $5 off his entry into the Mission Gardens. At the gardens he learns about the agricultural methods of the Tohono O’odham.

After the gardens, Joe finds some shops via his pass’ map that offer discounts. He finishes the day off with a buy one get one drink free deal at Westbound’s outdoor bar.

Googling things to do near Seattle, Kendall is recommended the Woodinville wine pass. Kendall and her friends each purchase the pass and drive up to Woodinville.

Kendall’s group’s first stop is DeLille Cellars, the location is beautiful and her friend Sarah likes the wine so much she purchases a bottle to bring home.

After a few more tastings, Kendall checks her pass’ map view for somewhere they can eat. Tinte Cellars, 0.2 miles away, is the perfect spot.