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Small Spend, Big Payoff: How Fraser, Colorado’s Oktoberfest Paid Out Merchants and Enticed Locals to Drink More Beer

Fraser, Colorado is a mountain town of roughly 1,302 locals. Most often populated by visitors, Fraser is a place where people from all over the country come to cross-country ski, snowshoe, hike and more.  When the pandemic shut down much of the country, Fraser’s outdoor appeal remained a big driver of regional tourism. The consistent […]

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