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Locals as a Target Audience

When crafting a pass, DMO’s often focus on targeting incoming visitors, but this perspective may keep marketers from influencing locals, a valuable target market. Though DMO’s market their passes using dollars generated from hotel occupancy tax and may shy away from using funds to educate locals on passes, this group represents an interesting opportunity. When […]

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Visit Omaha Provides Visitor Savings with Two Unique Packs

Visitors can now experience Omaha without breaking their budget thanks to two Bandwango DXE programs – the Penny Pack and the Omaha Savings Pack. The two programs, launched in September 2018, have helped the destination connect their visitors to unique offerings while measuring economic impact and true visitor data.  The Penny Pack connects Omaha visitors […]

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