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How A Suburban County In Utah United Its Golf Courses To Attract More Golfers And Dramatically Increase Revenue

How A Suburban County In Utah United Its Golf Courses To Attract More Golfers And Dramatically Increase Revenue

Davis County sits just north of Utah’s capital city and is a veritable family-centered playground primarily for the locals who live there, with popular amusement centers, golf courses and access to the Great Salt Lake.

The successful Golf Passport, launched by the county’s tourism department, Play in Davis, and offered through Bandwango’s Destination Experience Engine (DXE), offers a unique golfing experience at some of the state’s most notable and picturesque courses. With it, golfers can explore nine different Davis County courses with one easy-to-use mobile pass, all for one low price.

“Our Golf Passport has been the perfect tool to get new visitors to our courses and to spread awareness of how many great courses we have in Davis County.  Each of our participating golf courses have been very happy with the product, because they see new traffic and revenue from each passport sold.  Our golfer’s love Bandwango’s simple, mobile interface and we love the ability to communicate with them via SMS or email.  Bandwango is the way to go for digital passports!

-Haley Rodgers, Tourism Marketer, Davis County Tourism & Events

The DXE-Powered Golf Passport Provides Davis County With Proof—Distilled To A Concrete Dollar Amount—Of The Level Of Economic Impact And ROI

Since launching the passport, Davis County, Utah has acquired proof—distilled to a concrete dollar amount—of the level of economic impact and ROI from this passport presented in a level of detail that’s traditionally been next-to-impossible to achieve with paper passport/trail programs. Play in Davis has seen exciting results with their Davis County Golf Passport, including the following.


Davis County Golf Passports Sold


Total Revenue From Golf Passport Sales


Rounds of Golf Redeemed at participating Courses


In Payouts Distributed to Participating Courses

The golf courses in Davis County offer some of the best golfing in Utah. Each course has stunning views of the expansive Great Salt Lake and the picturesque Wasatch Mountains. And more people are catching on as the Golf Passport undeniably works at getting new golfers to local courses. Now, a boost in revenue is measurably tied to promoting the county’s golf courses as yet another way to “Play in Davis.”

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