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Q&A: Now’s the Time for DMOs & CVBs To Think Differently

Destination marketing organizations (DMOs) and Convention and Visitors’ Bureaus (CVBs) have long been the marketing engine for cities and regions (most destinations just have one of these organizations – the name CVB pre-dates DMO, but they’re essentially the same kind of entity). Primarily nonprofit, government organizations, they have been funded almost entirely by taxes collected […]

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Newport Beach Dine Pass Case Study

First-Ever Newport Beach Dine Pass Drives Thousands of Foodies to Local Restaurants to Keep Industry Afloat Introducing a case study for Newport Beach & Company’s first-ever Newport Beach Restaurant Month Eat Drink Win, an innovative and incentive-based program that drove thousands of Golden State diners to local restaurants, unlocked valuable data and generated record-breaking engagement […]

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