When we can see a trend among travel industry pillars like hotels and outfitters catering to a new audience type—that of affluent, location-independent professionals inflicted with a nomadic wanderlust—we see how “luxury” offerings can be redefined and expressed in a context appealing to that traveler type.

For destinations, catering to visitors and inspiring locals who may not be always looking for the slope-most-skied is a great way to appeal to an even larger number of people, add a little diversity to the ski trip, or bolster the shoulder season.