Salt Lake City, Utah—Salt Lake City-based Bandwango has launched its mobile digital pass platform for destination marketing organizations (DMOs). The cloud-based software enables DMOs to increase revenue and drive more visitors to their area through branded, mobile-ready visitor passports for restaurants, bars, attractions and activities. DMOs both nationally and internationally are now using the software, including Salt Lake City, Utah; Denver, Colorado; Grapevine, Texas; North Oregon Coast; and Bermuda.
Bandwango’s software allows DMOs to build bundled packages of area activities and attractions that appeal to a wide variety of visitors. The passes are then sold directly on the DMO website and delivered to the visitors’ mobile devices for redemption at the local attractions. For the traveler, it offers easier accessibility to local attractions and simplifies the transaction process. For the DMO, it provides a clear path for increased revenue and growth. And for local businesses, it creates a tangible return on their partnership with their DMO reduce weight.
“This is a platform that I feel many DMOs will be able to use and scale for their needs and uses,” said Eric Thompson, VP of Marketing for Visit Salt Lake. Salt Lake City was a beta tester for Bandwango’s product, and has seen a 160% increase in year-over-year visitor pass sales since partnering with Bandwango. “What I am most excited about is how we can use this technology to interact and offer a range of attraction products and even convention passes that can be easily purchased or downloaded and then used throughout our city, all with trackable results,”
Its rapid takeoff, combined with the ease of using the technology (both on the admin and user sides), is why Bandwango is recognized as one of the hottest new technologies in the DMO industry by the eTourism Summit and DMAwest.
“We have aggressive plans for expansion as we sign new clients weekly,” said Monir Parikh, CEO of Bandwango. Mr. Parikh, an active traveler himself, believes the destination marketing industry is on the verge of a dramatic shift to better accommodate the needs of the mobile traveler. Bandwango is poised to lead that shift. “Ultimately,” Mr. Parikh said, “we want to help DMOs create a better experience for their visitors and generate more revenue for the local economies they serve.”
Bandwango launched its first mobile passport product, Visit Salt Lake’s Connect Pass, in May of 2015 and is leading the “things to do” space in destination travel. Bandwango’s cloud-based software enables destination marketing organizations (DMOs) to increase revenue and grow their local economies by offering mobile-ready passports for local restaurants, attractions and activities. The company is headquartered in Salt Lake City. Learn more at Bandwango.com.
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